Featured Archives - Integral Ad Science https://integralads.com/insider/category/featured/ The Hidden Cost of MFA Webinar Wed, 07 Aug 2024 22:57:08 +0000 en hourly 1 https://wordpress.org/?v=6.5.5 https://integralads.com/wp-content/uploads/2023/06/IAS-Favicon-2023-Square.png Featured Archives - Integral Ad Science https://integralads.com/insider/category/featured/ 32 32 IAS’s Commitment to Media Quality https://integralads.com/insider/commitment-to-media-quality/ Wed, 07 Aug 2024 22:48:18 +0000 https://integralads.com/?p=334487 This update addresses a recent report by a third-party who inaccurately represented our technology. At IAS, we are driven by a singular mission: to be the global benchmark for trust and transparency in digital media quality.

The post IAS’s Commitment to Media Quality appeared first on Integral Ad Science.

]]>
An Update for Customers and Partners Following a Recent Adalytics Report

This update addresses a recent report by a third-party who inaccurately represented our technology.

At IAS, we are driven by a singular mission: to be the global benchmark for trust and transparency in digital media quality.

We are committed to media measurement and optimization excellence, and are constantly innovating to exceed the high standards that our customers and partners deserve as they maximize ROI and protect brand equity across digital channels.

Flawed Methodology Leads to Inaccurate Conclusions

IAS did not have the opportunity to review the full report ahead of publication. After reviewing the report in its entirety, it is clear Adalytics’ methodology omitted important details about IAS’s technology and nuances of our customers’ brand safety and suitability settings. In addition, they did not provide transparency on the timeframe of the study or their data sample set.

No Consideration for Measurement (Post-Bid) and Optimization (Pre-Bid) Settings

The report makes false claims and assumes that if an IAS script is seen on a page, then IAS should be blocking or preventing ads from delivering. Relying on an IAS script alone does not take into account the advertisers’ brand safety and suitability settings, which could include monitoring tags, blocking tags, or pre-bid offerings that prevent ad delivery.

In addition, Adalytics does not have visibility into settings for content allow/block lists, which advertisers use to align media spend to their brand safety objectives. Some customers use our post-bid blocking services, while others use monitoring. With blocking, if a page is flagged as unsuitable based on the client’s settings, the ad is blocked. With monitoring, the ad is delivered regardless of the page’s status, and any issues are reported.

Incomplete Code Analysis 

The report is conflating IAS code used for publisher solutions and code used for advertiser solutions. We’ve verified that almost all of the tags in the screenshots are from our publisher solutions. Adalytics either missed this distinction or ignored it and didn’t seek clarification from IAS. Consequently, many examples of ads connected to IAS code in the report are inaccurate.

The code analysis conducted by Adalytics is not representative of the full suite of tools IAS provides to advertisers and publishers with multiple layers of brand safety and suitability measurement and protection. The examples shared only represent one part of our brand safety and suitability solution. Another flaw in the report shows IAS tags on a page that do not correspond to a final decision for the creative being displayed.

Our Commitment to Innovation

We’re committed to helping our customers safeguard and scale their brands, and we remain focused on delivering the industry’s most trusted and transparent measurement and optimization solutions. We will continue to provide the highest quality of service to our customers. 

We recognize that all brands are unique and that the definition of safety and suitability is driven by a brand’s values and goals. IAS does not simply provide a binary (on-off) brand safety solution; we offer multiple and unique programmatic solutions that improve advertisers’ ability to detect and avoid unsafe and unsuitable content. This includes fraud, viewability, and brand safety measurement along with optimization tools including IAS Context Control and IAS Quality Sync.

The post IAS’s Commitment to Media Quality appeared first on Integral Ad Science.

]]> RESEARCH: The State of Social https://integralads.com/insider/research-the-state-of-social/ Thu, 01 Aug 2024 12:00:00 +0000 https://integralads.com/?p=334332 With the U.S. election season upon us, ensuring brand safety has never been more critical — especially in social feeds. Leverage this study to understand how brand receptivity is influenced by the content surrounding ads on social media. Read more here.

The post RESEARCH: The State of Social appeared first on Integral Ad Science.

]]>

Safeguarding and scaling your brand on social media

The ubiquity of social media gives advertisers an opportunity to cast a wide net for their brands. However, the varied nature of social media feeds, especially during election season, presents a challenge in ensuring the content surrounding ads is safe. Amid the spread of misinformation and AI-generated content, consumers are increasingly discerning — and advertisers should take note.

Leverage this study to understand how consumers’ perceptions of and interactions with brands are influenced by content surrounding ads on social media. Plus, this research deep dives into the types of ads that consumers are more likely to remember and consider favorable within social feeds.

Download The State of Social to find out:

  • How misinformation and AI-generated content on social feeds impacts ad performance
  • What kinds of ads consumers are interacting with on social media
  • What types of ad adjacencies drive purchase intent and brand awareness
DOWNLOAD RESEARCH

The post RESEARCH: The State of Social appeared first on Integral Ad Science.

]]> Taking Action on Attention: Volume II https://integralads.com/insider/taking-action-on-attention-volume-ii/ Thu, 11 Jul 2024 12:00:00 +0000 https://integralads.com/?p=333967 Attention continues to be a crucial focus in the digital media landscape. As marketers aim to capture consumer interest, the methods for measuring this elusive concept have evolved. Taking Action on Attention: Volume II deep dives into the critical relationship between attention and performance. Read more here.

The post Taking Action on Attention: Volume II appeared first on Integral Ad Science.

]]>

Deep dive into the impact of attention on ad performance

Attention continues to be a crucial focus in the digital media landscape. As marketers aim to capture and maintain consumer interest, the methods and metrics for measuring this elusive concept have evolved. While traditional metrics like viewability have provided a foundation, it’s clear that a holistic approach to measuring attention is essential for driving meaningful results.

To better understand how attention is related to performance, Integral Ad Science (IAS) conducted extensive research, incorporating data from billions of impressions and millions of conversion events.

Download Taking Action on Attention: Volume II to find out:

  • How attention metrics differ from traditional engagement metrics
  • The impact of high attention scores on conversion rates
  • Insights into consumer behavior and interaction with ads
  • Strategies for optimizing ad campaigns using attention metrics

 

DOWNLOAD WHITE PAPER

The post Taking Action on Attention: Volume II appeared first on Integral Ad Science.

]]> Scaling Your Brand Amid Surging Political Content and Misinformation https://integralads.com/insider/scaling-brand-surging-political-content-misinformation/ Tue, 09 Jul 2024 12:00:00 +0000 https://integralads.com/?p=333887 The U.S. presidential election year is well underway, with media coverage ramping up across the country. Is your brand avoiding misinformation and risky content? Read more here.

The post Scaling Your Brand Amid Surging Political Content and Misinformation appeared first on Integral Ad Science.

]]>

The U.S. presidential election year is well underway, with media coverage ramping up across the country. One top-of-mind concern for advertisers during this politically-salient time is misinformation — in fact, marketers cite ads delivering alongside risky content like misinformation as their top media challenge in 2024.

In the heated environment of election season, the proliferation of misinformation can pose significant challenges for brands. Ads placed next to misleading or false information not only risk damaging a brand’s reputation, but can also erode consumer trust. As the media landscape becomes increasingly polarized and the spread of misinformation accelerates, brands must navigate this terrain with caution. 

The IAS Election Lab analyzed the rise in political content and misinformation, exploring how IAS Context Control Avoidance segments can be tailored to different brand needs as potentially risky content saturates the media. Plus, we tested the scalability of Context Control Avoidance segments for protecting brands from risky content without overblocking or blocking responsible media, which refers to content that is trustworthy, accurate, and prioritizes diverse and inclusive reporting.

Here’s what we found.

Risky political content and misinformation rose in Q1 2024

The rates of risky political content and misinformation in the U.S. increased in the first quarter of 2024, highlighting potential threats to brand equity for unprotected campaigns. Plus, The Election Lab recently found that risky political content increased during major political events in Q1 2024, including Super Tuesday.

Compared to Q4 2023, risky political content rose 29% to reach 1.03% of all impressions measured in the U.S. in Q1 2024. And there’s a hefty reason why advertisers should steer clear of risky content: more than seven-in-10 U.S. consumers think that the content surrounding a brand’s ads is a reflection of their values.

Election Lab Blog #2 - Chart 1

Misinformation is also surging. Compared to Q4 of last year, Q1 2024 saw a 25% higher rate of misinformation content in the U.S. Consumers have become increasingly sensitive to ad adjacency to misinformation, with 75% reporting that they’d feel less favorable toward brands that advertise on sites that spread misinformation. 

Election Lab Blog #2 - Chart 2

As the data proves, risky political content and misinformation are both on the rise. So what can advertisers do to scale despite this risky and misleading content?

Tailor to your brand’s specific risk avoidance

All IAS Context Control Avoidance segments use natural language processing to precisely comprehend context, sentiment, and emotion to protect brands at scale. But Context Control Avoidance segments allow advertisers to further tailor their campaigns to granular levels that make the most sense for them. For example, while some brands may prefer to avoid advertising near any political content, others may choose to avoid only a subset of content, like negative political content or negative content directed toward political parties. 

So why would an advertiser choose a less strict threshold? It’s all about scale. 

Avoiding only negative political content resulted in a 28% decrease in blocked impressions compared to avoiding all political content, unlocking an estimated 169 billion impressions per year, as estimated by Xandr DSP inventory projections. Advertisers could also choose to avoid only negative sentiments towards political parties, resulting in a 62% decrease in blocked impressions compared to avoiding all political segments, opening up an estimated 374 billion impressions annually.

Election Lab Blog #2 - Chart 3

Similarly, advertisers may have different needs for thresholds surrounding misinformation risk. Avoiding medium risk misinformation reflects a relatively conservative threshold, but advertisers can also opt to avoid only misinformation surrounding politics or high-risk misinformation. Per Global Alliance for Responsible Media (GARM) definitions, medium risk misinformation is a broader category that includes content about misinformation, whereas high risk misinformation only includes content that presents a false narrative. 

Election Lab Blog #2 - Chart 4

Simply activating IAS’s high risk misinformation avoidance segment instead of medium risk yielded a 98% decrease in blocked impressions compared to the medium risk misinformation segment, unlocking an additional 492 billion impressions annually, according to Xandr DSP inventory projections. IAS’s Context Control Avoidance segment specific to political misinformation had a 97% decrease in blocked impressions compared to medium risk misinformation, leading to an additional 487 billion impressions annually.

IAS Context Control Avoidance segments don’t block trustworthy content

Just as media experts and consumers alike denounce misinformation, they also recognize the importance of supporting responsible and trustworthy journalism. 

To ensure that IAS Context Control Avoidance misinformation segments aren’t blocking trusted journalism, The Election Lab looked at how these segments performed for a sample of high impression volume publishers throughout Q1 2024. The IAS Context Control Avoidance medium-risk misinformation segments block exceptionally small rates of impressions on these sites. In the context of news-related misinformation, no impressions were blocked on these trustworthy publishers for the duration of Q1 2024. Both medium risk misinformation and politics-related misinformation saw a few blocked impressions, but these represented less than 0.01% of all impressions served to these publishers in Q1. 

The result? Context Control Avoidance segments protected campaigns at scale without blocking responsible media.

Avoiding politically risky content drives superior results

How did politically risky content impact business results across Q1 2024? We examined IAS data enriched with performance and cost metrics to determine the impact of politically risky content and misinformation on success rate (defined as conversions or clicks) and cost per conversion (CPCV) during Q1 2024. 

Politics had the biggest impact on the bottom line. Ads avoiding political content had a 32% lower CPCV than ads adjacent to politically risky content, representing $1.04 lower cost per conversion. Ads avoiding political content also had a 179% higher success rate. 

Ads avoiding misinformation, on the other hand, had a 29% lower cost per conversion than ads adjacent to misinformation, representing $1.21 less per conversion. This lower CPCV is in part due to the 46% lower success rate for ads adjacent to misinformation.

Election Lab Blog #2 - Chart 5
Election Lab Blog #2 - Chart 6 (2)

Overall, ads that avoid risky political content and misinformation lead to more conversions and clicks, as well as lower costs per conversion. Enabling IAS Context Control Avoidance can protect your brand from this risky content while continuing to drive results. 

How IAS Can Help

IAS offers 280+ off-the-shelf Context Control Avoidance segments to help advertisers avoid placing their ads alongside negative or risky content beyond the GARM categories. Before a bid is placed, IAS’s predictive science pre-screens pages to filter out tailored content that isn’t suitable for your brand. 

Context Control Avoidance segments help marketers control where their brand is seen, which can be especially crucial with the growing uncertainty of the upcoming election cycle. Avoidance segments protect brand safety without harming scale so you can continue to drive superior results throughout an election year and beyond.

In addition, we recently announced the expansion of our Brand Safety and Suitability Measurement capability to now include the Global Alliance for Responsible Media (GARM) category of misinformation for leading social platforms, like Meta. Advertisers can now review when their ads run alongside content on the subject of misinformation on the feed, in addition to open web. 

A comprehensive solution that protects all ends of the digital ad cycle is critical during the election season and beyond. End-to-end, AI-driven measurement coupled with optimization solutions that are tailored to each brand’s respective needs are key to detecting and avoiding misinformation on the internet’s most prolific and unpredictable environments. 

For a step-by-step guide to scaling your brand in an election year, download your copy of the IAS Political Guide, and explore our IAS Election Lab for more insights.

VISIT THE ELECTION LAB

The post Scaling Your Brand Amid Surging Political Content and Misinformation appeared first on Integral Ad Science.

]]> Effectively Validate Media Quality Across the Microsoft Advertising Network https://integralads.com/insider/media-quality-microsoft-advertising-network/ Tue, 25 Jun 2024 12:00:00 +0000 https://integralads.com/?p=333799 Delivering your ads to the right places and driving impact to the right audience has never been easy — until now. Starting today, IAS and Microsoft are joining forces to provide new levels of transparency into ad performance across the Microsoft Advertising Network including Audience ads and Microsoft Invest.

The post Effectively Validate Media Quality Across the Microsoft Advertising Network appeared first on Integral Ad Science.

]]>

Safeguard and scale with Viewabilty, Invalid Traffic, and Brand Safety & Suitability Measurement across Microsoft

Delivering your ads to the right places and driving impact to the right audience has never been easy — until now. Starting today, IAS and Microsoft are joining forces to provide new levels of transparency into ad performance across the Microsoft Advertising Network including Audience Ads and Microsoft Invest.*

Through this expanded collaboration, you can access Viewability, Invalid Traffic, and Brand Safety & Suitability measurement to ensure that your Microsoft ads are running adjacent to brand safe and suitable content and engaging users.

With IAS's Microsoft Advertising Network Measurement, you can:

  • Validate your campaigns with measurement using trusted third-party reporting and analysis for Audience Ads
  • Access actionable insights such as viewability, time in view, % completed, invalid traffic rate, and brand safety pass and fail rate
  • See a holistic view of performance across desktop, mobile web, and in-app for display, video, native, and CTV campaigns

Effectively validate your media quality and maximize engagement with real users across the Microsoft Advertising Network. To get started, download the one sheet and reach out to an IAS representative.

ACCESS ONE SHEET

*Powered by Xandr

The post Effectively Validate Media Quality Across the Microsoft Advertising Network appeared first on Integral Ad Science.

]]> Safeguard & Scale Your Business Across Snap https://integralads.com/insider/safeguard-scale-business-snap/ Mon, 17 Jun 2024 13:05:52 +0000 https://integralads.com/?p=332505 IAS has partnered with Snap for first-to-market, Global Alliance for Responsible Media (GARM)-aligned Brand Safety & Suitability measurement, as part of Total Media Quality for Snap.

The post Safeguard & Scale Your Business Across Snap appeared first on Integral Ad Science.

]]>

AI-driven Brand Safety & Suitability measurement is now available on Snap

IAS has partnered with Snap for first-to-market, Global Alliance for Responsible Media (GARM)-aligned Brand Safety & Suitability measurement, as part of Total Media Quality for Snap. With Total Media Quality for Snap, you get Viewability, Invalid Traffic, and Brand Safety and Suitability measurement to ensure your media is appearing next to content that truly aligns with your brand’s goals and objectives. 

In addition, we’re also expanding coverage of Viewability and Invalid Traffic measurement to AR Lenses and Filter, as well as Discover Feed Story Ads Tiles on Snap.

With Total Media Quality for Snap, you get:

  • Transparency to validate content adjacency with trusted third-party analysis, aligned to the GARM Framework and inclusive of Misinformation
  • Best-in-class Multimedia technology that utilizes AI for frame-by-frame analysis, combining image, audio, and text signals to accurately classify content on Snap at scale
  • Holistic global coverage with 90+ languages supported across video and display campaigns

Protect your brand to safeguard and scale on Snap. Access the one sheet and reach out to an IAS representative to get started.

ACCESS ONE SHEET

The post Safeguard & Scale Your Business Across Snap appeared first on Integral Ad Science.

]]> IAS Brand Safety and Suitability Measurement Now Available for Performance Max and Demand Gen Campaigns https://integralads.com/insider/brand-safety-suitability-performance-max-demand-gen/ Mon, 17 Jun 2024 04:00:00 +0000 https://integralads.com/?p=332502 IAS is expanding our partnership with YouTube to bring Brand Safety and Suitability measurement to Performance Max and Demand Gen campaigns on Google Ads, as part of Total Media Quality for YouTube.

The post IAS Brand Safety and Suitability Measurement Now Available for Performance Max and Demand Gen Campaigns appeared first on Integral Ad Science.

]]>

IAS Expands Brand Safety and Suitability Measurement for YouTube

Performance Max is Google’s latest campaign type that allows advertisers to access all of their Google Ads inventory from a single campaign. Advertisers who adopt into Performance Max see an average increase of 27% more conversions or value at a similar CPA/ROAS, even when they’re already using broad match and Smart Bidding in their Search campaigns. (Source: Google Data, Global, Ads, October – November 2023.)

Demand Gen is a new Google ad solution that helps advertisers find and convert consumers with immersive, relevant, and visual creatives that grab attention and spur action in the right moment. Demand Gen reaches up to three billion users monthly, combining the best of Google and YouTube’s visual surfaces, powered by Google AI.  (Source: Google Data, July 2023.)

Starting today, IAS is expanding our partnership with YouTube to bring Brand Safety and Suitability measurement to Performance Max and Demand Gen campaigns on Google Ads, as part of Total Media Quality for YouTube. 

With this industry-leading product, IAS provides you with:

  • Valuable third-party verification that your ads running on Performance Max and Demand Gen appear alongside brand-safe and suitable content, aligned to the GARM framework*
  • Ability to accurately analyze brand suitability trends to make data-driven decisions
  • Comprehensive verification of YouTube content in over 30 languages

Performance Max helps you find more converting customers with a single, consolidated campaign. Through Performance Max, you don’t have to manage multiple campaigns to reach your goals — instead, you can promote across the Google Network in a single campaign.

Get the most actionable data to maximize your brand safety and suitability reporting for Performance Max and Demand Gen campaigns with Total Media Quality for YouTube.

To get started, simply follow your standard IAS campaign set up. Download the one sheet to learn more.

ACCESS ONE SHEET

*Note: IAS Brand Safety & Suitability verification is inclusive of YouTube in-stream, YouTube Shorts, and Google Video Partners for Performance Max, and YouTube in-stream & Shorts inventory for Demand Gen.

The post IAS Brand Safety and Suitability Measurement Now Available for Performance Max and Demand Gen Campaigns appeared first on Integral Ad Science.

]]> Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees https://integralads.com/insider/transition-with-ease/ Thu, 13 Jun 2024 20:04:30 +0000 https://integralads.com/?p=332596 For Oracle Advertising customers and partners, IAS is here to facilitate your smooth transition to our Measurement and Optimization solutions.

The post Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees appeared first on Integral Ad Science.

]]>

Oracle’s recent announcement to shut down its advertising business comes at a time of rapid transformation for the industry. We understand that this is an unsettling time for Oracle Advertising’s customers, partners, and employees. Our teams are committed to providing support and enabling a smooth transition during this period of change.

For Oracle Advertising customers and partners, IAS is here to facilitate your smooth transition to our Measurement and Optimization solutions. Our teams are ready to help you maximize ROI while serving as a reliable and innovative partner throughout this moment. We offer a comprehensive suite of solutions designed to deliver superior results and accelerate your progress.

Discover more about our offerings below:

Additionally, we have a wide range of roles available at IAS and are eager to support Oracle Advertising employees affected by this change. If you find a role that aligns with your expertise, we encourage you to apply directly. Please highlight your skills and that you were impacted by this change.

Our mission at IAS is to be the global benchmark for trust and transparency in digital media quality. We are here to support you and ensure a smooth transition to IAS during this turbulent time.

Contact us here to learn how we can help.

The post Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees appeared first on Integral Ad Science.

]]> Total Media Quality Now Live on Pinterest https://integralads.com/insider/total-media-quality-pinterest/ Thu, 13 Jun 2024 11:00:00 +0000 https://integralads.com/?p=331135 IAS and Pinterest have joined forces to provide Brand Safety and Suitability Measurement aligned to the GARM framework, as part of Total Media Quality for Pinterest.

The post Total Media Quality Now Live on Pinterest appeared first on Integral Ad Science.

]]>

Safeguard and scale your brand with Brand Safety measurement on Pinterest

As users pin their picture-perfect boards, marketers prioritize picture-perfect ad placements. Platforms like Pinterest are a staple for consumers, and it’s critical that marketers are engaging real users in a brand suitable environment.

Starting today, IAS and Pinterest have joined forces to provide Brand Safety measurement aligned to the GARM framework, as part of Total Media Quality for Pinterest. Powered by IAS’s AI-driven Multimedia Technology, our measurement utilizes machine learning for frame-by-frame analysis, combining image, audio, and text signals to accurately classify pins at scale.

With Total Media Quality for Pinterest, you get:

  • Comprehensive reporting across Viewability, Invalid Traffic, and Brand Safety Measurement aligned to the GARM Floor (Suitability coming soon aligned to low-high risk levels)
  • AI-driven Multimedia technology, combining image, audio, and text to accurately classify content in the in-app feed and at scale
  • Campaign-level insights inclusive of viewability rate, time-in-view, invalid traffic rate and brand safety pass rates to keep your brand safe

  • Global availability in 40+ languages for comprehensive third-party measurement

Safeguard and scale on Pinterest today with Brand Safety measurement live today, and Suitability to come soon. Access the one sheet and reach out to an IAS representative to get started today.

ACCESS ONE SHEET

The post Total Media Quality Now Live on Pinterest appeared first on Integral Ad Science.

]]> IAS and Sincera Announce Strategic Multi-Year Partnership to Enhance AI-Driven Measurement and Optimization Solutions https://integralads.com/insider/sincera-partnership-ai-driven-measurement-optimization-solutions/ Wed, 12 Jun 2024 12:00:00 +0000 https://integralads.com/?p=332395 IAS and Sincera announced today a multi-year, exclusive partnership to enhance AI-driven measurement and optimization solutions to drive omnichannel media quality. Read more here.

The post IAS and Sincera Announce Strategic Multi-Year Partnership to Enhance AI-Driven Measurement and Optimization Solutions appeared first on Integral Ad Science.

]]>

IAS and Sincera announced today a multi-year, strategic partnership to enhance AI-driven measurement and optimization solutions to drive omnichannel media quality. The partnership provides IAS with unique metadata to enhance media quality and drive unique solutions across channels including the open web, CTV, in-app, and social. 

“Sincera’s metadata matched with IAS’s product suite will enhance our capabilities to deliver actionable data for advertisers looking to invest across all digital channels,” said Sam Cox, SVP of Product Management at IAS. “We’re excited to deepen our partnership with Sincera as we continue to innovate at a rapid pace and bring enhanced solutions for advertisers and publishers as they seek to maximize media ROI with AI-driven measurement and optimization.”

The collaboration between Sincera and IAS aims to elevate industry standards and deliver unparalleled solutions to advertisers and publishers alike as they seek to maximize return-on-investment (ROI) and safeguard and scale their brands. Leveraging Sincera’s metadata, IAS will accelerate the development and adoption of products across critical areas like MFA (Made for Advertising) and Quality Attention.

“IAS is committed to going beyond verification as the needs for buyers and publishers are increasing and becoming more complex, especially in a post-cookie world,” said Mike O’ Sullivan, Co-Founder, Sincera. “AI-driven solutions require deep signal data for creation. Sincera’s industry-leading metadata, combined with IAS’s dedication to bringing innovative brand safe solutions to market form a powerful partnership with a global reach.”

With consumer privacy concerns and regulatory changes reshaping the digital advertising landscape, Sincera aims to provide more metadata and signal to its customers, in an effort to create a more secure, transparent, and effective advertising environment. Together, the two companies are committed to advancing industry standards and empowering advertisers and publishers with the tools and insights needed to navigate the complexities of the modern media landscape.

The partnership follows IAS’s expansion of its Made for Advertising (MFA) AI-driven product, trained against Sincera’s deep library of metadata, to provide advertisers the first solution that can measure and optimize against both MFA and Ad Clutter sites to drive maximum efficacy across the programmatic buying process. As opposed to a static exclusion list, IAS uses advanced machine learning technology and additional signals built into IAS’s core platform to intelligently identify MFA and Ad Clutter sites.

In addition, IAS will support Sincera’s Device Lab, enabling further investment in CTV and In-App channels. Focused on advancing capabilities in Connected TV (CTV) and In-App environments, Sincera’s Device Lab will serve as a hub for cutting-edge research and development, driving greater co-innovation across emerging formats.

For more information about IAS’s MFA solutions, please visit: [LINK]

For more information about Sincera, please visit: [LINK]

The post IAS and Sincera Announce Strategic Multi-Year Partnership to Enhance AI-Driven Measurement and Optimization Solutions appeared first on Integral Ad Science.

]]>