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Performance Max is Google’s latest campaign type that allows advertisers to access all of their Google Ads inventory from a single campaign. Advertisers who adopt into Performance Max see an average increase of 27% more conversions or value at a similar CPA/ROAS, even when they’re already using broad match and Smart Bidding in their Search campaigns. (Source: Google Data, Global, Ads, October – November 2023.)
Demand Gen is a new Google ad solution that helps advertisers find and convert consumers with immersive, relevant, and visual creatives that grab attention and spur action in the right moment. Demand Gen reaches up to three billion users monthly, combining the best of Google and YouTube’s visual surfaces, powered by Google AI. (Source: Google Data, July 2023.)
Starting today, IAS is expanding our partnership with YouTube to bring Brand Safety and Suitability measurement to Performance Max and Demand Gen campaigns on Google Ads, as part of Total Media Quality for YouTube.
With this industry-leading product, IAS provides you with:
- Valuable third-party verification that your ads running on Performance Max and Demand Gen appear alongside brand-safe and suitable content, aligned to the GARM framework*
- Ability to accurately analyze brand suitability trends to make data-driven decisions
- Comprehensive verification of YouTube content in over 30 languages
Performance Max helps you find more converting customers with a single, consolidated campaign. Through Performance Max, you don’t have to manage multiple campaigns to reach your goals — instead, you can promote across the Google Network in a single campaign.
Get the most actionable data to maximize your brand safety and suitability reporting for Performance Max and Demand Gen campaigns with Total Media Quality for YouTube.
To get started, simply follow your standard IAS campaign set up. Download the one sheet to learn more.
*Note: IAS Brand Safety & Suitability verification is inclusive of YouTube in-stream, YouTube Shorts, and Google Video Partners for Performance Max, and YouTube in-stream & Shorts inventory for Demand Gen.
