IAS Expands Meta Brand Safety and Suitability Measurement
IAS has expanded the Total Media Quality for Meta Brand Safety and Suitability Measurement to include the 12th GARM category, Misinformation. Read more here.
Enhanced Brand Safety & Suitability Reporting Now Available on TikTok
IAS is pleased to share that our AI-driven Brand Safety and Suitability Measurement, as part of Total Media Quality for TikTok, now includes Vertical Sensitivity and Category Exclusion segment measurement to help you protect your brand on one of the...
IAS Earns Platinum Status from the Trustworthy Accountability Group
We’re pleased to share that IAS has earned Platinum status again from the Trustworthy Accountability Group (TAG). TAG, a global certification program that strengthens safety and transparency in digital advertising, awards Platinum status, its highest recognition, to companies that have...
IAS Brand Safety & Suitability Measurement is Now Available Across Meta Platforms
IAS launches its new Brand Safety and Suitability Measurement with Meta to provide advertisers with campaign insights across Facebook and Instagram Feed and Reels, as part of Total Media Quality for Meta.
RESEARCH: The State of Brand Safety
The amount of online content that consumers deem inappropriate is growing — and brands are being held more accountable for ad placement than ever before. In a digital landscape where an ad’s surrounding content can make or break consumers' perception...
Introducing the Industry’s First Video-Level Brand Suitability Measurement for CTV
Improve campaign effectiveness and grow your brand with multimedia classification UPDATE: We are pleased to share that Total Media Quality for CTV Brand Safety and Suitability in partnership with IRIS.TV is now generally available. For interest in activating this exciting new...
WHITE PAPER: The Rise of Responsible Media
How the interconnectivity of parents, advertisers, and publishers can promote a safer internet The internet can be a precarious place. Between political uncertainty, regional conflict, technological innovations, and so much more, it’s difficult for advertisers, publishers, and consumers to navigate...
IAS brings Brand Safety and Suitability measurement to YouTube Shorts
Starting today, IAS is expanding our partnership with YouTube to bring Brand Safety and Suitability measurement to YouTube Shorts inventory across Video View Campaigns, Video Reach Campaigns, and YouTube Select Shorts campaigns, as part of Total Media Quality for YouTube.
IAS Brand Safety & Suitability on TikTok Reaches 50+ Markets Worldwide
Powered by our advanced machine learning and AI technology, IAS has scaled from 7 to 50+ markets in just over a year to arm marketers with an increasingly comprehensive set of solutions to measure and optimize campaigns on TikTok.
How to Leverage Brand Safety & Contextual Segments this Holiday Season
It’s official — holiday shopping has gone digital. As IAS observed prior to last year’s holiday season, more than three-quarters of consumers were planning to do most or all of their holiday shopping online. More online shoppers during the holiday...
