IAS Team, Author at Integral Ad Science

IAS Partners with Lumen Research to Further Bolster Attention Measurement

By Jeremy Kanterman, Vice President of Research & Insights, IAS Integral Ad Science has been on the forefront of defining and advancing the concept of Attention in digital advertising. Based on extensive advertiser campaign data and groundbreaking AI, IAS has...

May 1, 2023

IAS and Lumen boost attention for a major sports retailer

Case Studies Contextual Targeting Viewability

IAS and Lumen boost attention for a major sports retailer

The retailer experienced elevated attention during a global sporting event campaign IAS and Lumen Research partnered with a major sports retailer to measure consumer attention for the retailer’s campaign that ran during a global sporting event. In this study, we...

May 1, 2023

Beet.TV’s Best of the Badass Bosses: Sarah Martinez

Events & Videos Insights

Beet.TV’s Best of the Badass Bosses: Sarah Martinez

IAS CRO Sarah Martinez shares career insights at POSSIBLE Miami The industry’s top voices made their way to Miami for MMA Global’s first annual POSSIBLE. At this year’s event, IAS’s leadership team joined their peers to talk over industry insights,...

April 28, 2023

Brand Safety & Suitability Insights Mobile & In-App

IAS & Twitter launch Tweet-level brand safety insights

IAS has teamed up with Twitter to offer marketers access to industry-leading brand safety and suitability measurement. There are 229 million active Twitter users worldwide. That’s 229 million potential opportunities for brands to connect with consumers. But with thousands of...

April 28, 2023

IAS expands viewability and invalid traffic measurement on Pinterest

Ad Fraud Proprietary Platforms Viewability

IAS expands viewability and invalid traffic measurement on Pinterest

Industry-leading reporting now available on Pinterest’s Collections and Idea formats Pinterest serves as an inspirational launchpad for consumers across the globe. The platform, which boasts 450 million monthly Pinners worldwide, presents brands with expansive opportunities. Together, IAS and Pinterest give...

April 19, 2023

Validate your media quality on Netflix today

Ad Fraud CTV & Video Featured Insights Viewability

Validate your media quality on Netflix today

Experience industry-leading transparency on Netflix. As previously announced, IAS is among the first media quality partners to measure Viewability and Invalid Traffic (IVT) on Netflix, available now.

April 12, 2023

Attention Brand Safety & Suitability Contextual Targeting Featured Insights Viewability

Taking Action on Attention:
Volume I

We’ve seen firsthand how ad measurement and optimization capture attention that drives ROI. Download the white paper, Taking Action on Attention, to harness the power of attention and drive superior business results now.

April 10, 2023

Introducing Integral Ad Science’s New Chief Revenue Officer

Insights

Introducing Integral Ad Science’s New Chief Revenue Officer

By Yannis Dosios, Chief Commercial Officer, Integral Ad Science I am delighted to announce that effective today, Sarah Martinez, our IAS SVP Sales for Americas, is promoted to the position of Chief Revenue Officer for the Buy-Side. This move will...

April 5, 2023

Threat Lab

The IAS “Stop the Bot” Challenge

Last month, the IAS Threat Lab released our report on the 404bot, a domain-spoofing, malicious bot that we caught with our sophisticated fraud-detection technologies. While we’re glad to have discovered 404bot, the truth is that not all bots are bad....

April 2, 2020

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Author: IAS Team

IAS Partners with Lumen Research to Further Bolster Attention Measurement

IAS and Lumen boost attention for a major sports retailer

Beet.TV’s Best of the Badass Bosses: Sarah Martinez

IAS & Twitter launch Tweet-level brand safety insights

IAS expands viewability and invalid traffic measurement on Pinterest

Validate your media quality on Netflix today

Taking Action on Attention:
Volume I

Introducing Integral Ad Science’s New Chief Revenue Officer

The IAS “Stop the Bot” Challenge

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