Mobile & In-App Archives

RESEARCH: Maximizing Impact on Mobile

As shoppers flock to their phones to make purchases, marketers need to know how to show up when engaging consumers on their favorite device. So how can marketers leverage consumers' attention and impact purchase decisions as they shop on mobile?

October 24, 2023

Brand Safety & Suitability Featured Insights Mobile & In-App

IAS Brand Safety & Suitability on TikTok is Going Global

IAS’s Total Media Quality for TikTok is going global In today’s tech supported world, cutting edge platforms give people the unique ability to stay connected despite where they are located. IAS is excited to expand our Brand Safety & Suitability...

June 14, 2023

Brand Safety & Suitability Insights Mobile & In-App

IAS & Twitter launch Tweet-level brand safety insights

IAS has teamed up with Twitter to offer marketers access to industry-leading brand safety and suitability measurement. There are 229 million active Twitter users worldwide. That’s 229 million potential opportunities for brands to connect with consumers. But with thousands of...

April 28, 2023

IAS discusses the impact of in-game advertising standards

CTV & Video Events & Videos Mobile & In-App

IAS discusses the impact of in-game advertising standards

What impact have the updated in-game ad standards had? Six months after the launch of the updated intrinsic in-game ad standards, IAS sat on a panel with Anzu, the IAB, and NBCUniversal to uncover what impact these standards have had...

March 12, 2023

Undercover Context: Driving consumer engagement through non-obvious contextual links

Contextual Targeting CTV & Video Featured Mobile & In-App Programmatic Research

Undercover Context: Driving consumer engagement through non-obvious contextual links

In our latest research, IAS dives into the motivations behind consumer preferences for contextually relevant ads, uncovering what consumers consider to be effective contextual links — and what this means for your brand.

February 27, 2023

Brand Safety & Suitability Featured Insights Mobile & In-App

IAS now a badged TikTok Measurement Partner

IAS is excited to join the TikTok Marketing Partners Program as a badged Measurement partner for their new Brand Safety & Suitability category. IAS joins a community of carefully selected and innovative third-party providers that allow marketers to effectively monitor...

February 23, 2023

Brand Safety & Suitability Contextual Targeting CTV & Video Featured Mobile & In-App

Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments

Gaming is gearing up to be a powerhouse channel for marketers. And with more than half of gamers spending at least eight hours playing video games each week, marketers have the opportunity to tap into this highly engaged audience to...

January 10, 2023

Ad Fraud Brand Safety & Suitability Case Studies Contextual Targeting Mobile & In-App

Health & beauty retailer exceeds benchmarks with IAS

Guardian surpasses Singapore’s benchmarks with media quality across campaigns The challenge: Guardian, a Singapore-based health and beauty company, focused solely on the cost of their media buys to determine ROI. In order to look beyond cost, Guardian established a goal...

December 20, 2022

Ad Fraud Audio Brand Safety & Suitability Contextual Targeting CTV & Video Featured Mobile & In-App

The 2023 Industry Pulse

As the industry reflects on the past year, IAS conducted our annual deep dive into the trends and technology that will shape the future: The Industry Pulse.

December 16, 2022

IAS expands media quality solutions for in-game media buys

Featured Insights Mobile & In-App Viewability

IAS expands media quality solutions for in-game media buys

To bring transparency to in-game advertising, IAS is partnering with Gadsme, a global in-game advertising platform designed for the gaming and eSports industries. Through this partnership, marketers can now maximize media quality with best-in-class campaign reporting.

December 15, 2022

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Category: Mobile & In-App

RESEARCH: Maximizing Impact on Mobile

IAS Brand Safety & Suitability on TikTok is Going Global

IAS & Twitter launch Tweet-level brand safety insights

IAS discusses the impact of in-game advertising standards

Undercover Context: Driving consumer engagement through non-obvious contextual links

IAS now a badged TikTok Measurement Partner

Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments

Health & beauty retailer exceeds benchmarks with IAS

The 2023 Industry Pulse

IAS expands media quality solutions for in-game media buys

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Category: Mobile & In-App

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